12 Top Tourist Attractions in Ecuador
Ecuador, despite its relatively small size, offers a captivating blend of Indigenous cultures, colonial architecture, stunning landscapes, and lush rainforests, making it a truly intriguing nation in South America. The top tourist attractions in Ecuador draw visitors from all corners of the world for a multitude of reasons. Situated along the west coast, bordered by Colombia, Peru, and the Pacific Ocean, Ecuador, with a population of nearly 18 million people.
Outdoor enthusiasts can indulge in limitless opportunities for climbing and trekking adventures. Those with a passion for nature will find Ecuador’s ecologically significant forests to be a major attraction, while wildlife enthusiasts will naturally be drawn to the renowned Galápagos Islands. And for sunseekers, the pristine tropical beaches of Ecuador are renowned for being among the best and least spoiled on the planet.
Ecuador’s historical influences, stemming from its involvement with both the Inca and Spanish Empires, are still prominently visible. These enduring legacies are perhaps most pronounced in the rich cultural heritage of its people and the magnificent colonial architecture adorning the capital city of Quito, much of which has earned UNESCO World Heritage Site status.
For a deeper understanding of this enchanting South American nation, we invite you to explore our compilation of the finest attractions and top activities in Ecuador.
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1. Galápagos Islands 2. Guayaquil 3. Cuenca 4. Hot Spring Of Banos 5. Cotopaxi and Cajas National Park 6. Beaches of Salinas, Bahia, and Montanita 7. Otavalo Market 8. Cathedral Nueva 9. San Francisco Church 10. Nariz del Diablo 11. Tena 12. Cuyabeno Wildfire Reserve |
1. Galápagos Islands
The Galápagos Islands have been a constant source of fascination and inspiration for travelers worldwide. Named after the giant tortoises inhabiting the islands, this UNESCO World Heritage Site boasts a unique ecosystem that evolved in relative isolation, as mainland Ecuador lies approximately 1,000 kilometers to the east. Consequently, a visit to this unspoiled region offers an exceptional opportunity for wildlife observation, where a diverse array of rare species can be found both on land and in the surrounding seas.
Remarkably, the Galápagos Islands remain one of the world’s most active volcanic regions, with ongoing formation. The archipelago comprises 13 large islands, six smaller islands, and 42 islets, many of which were incorporated into the Galápagos National Park during the 1950s.
Exploring this delicate ecosystem requires guided tours to designated visitor sites, ensuring the preservation of this remarkable environment. However, there are a few areas where visitors can explore independently, some of which are popular among scuba divers.
The islands are renowned for their unique bird species, with 28 found nowhere else. Among them are the Galápagos penguin, flightless cormorant, and waved albatross, as well as the 13 distinct species of finches famously studied by Charles Darwin.
Pro Tip: If you’re fortunate enough to visit the Galápagos Islands, consider arranging a special behind-the-scenes tour at the Charles Darwin Research Station in Puerto Ayora on Santa Cruz Island. Pre-booking a visit to this vital research facility is well worth the effort for a deeper understanding of the ongoing conservation and research efforts in the region.

2. Guayaquil
Guayaquil, Ecuador’s most populous city with approximately 2.7 million residents, is widely recognized as the primary gateway to the Galápagos Islands. Beyond its historical landmarks, Guayaquil offers a plethora of shopping and entertainment options scattered across its charming squares, plazas, and scenic waterfront.
A highlight for those who relish leisurely strolls is the magnificent Malecón 2000, an impressive two-and-a-half-kilometer-long boardwalk situated along the Guayas River. Ranked among the world’s most memorable promenades, this remarkable urban redevelopment project winds its way along the river’s western bank, providing access to many of the city’s top attractions.
While exploring, you’ll encounter numerous historically significant sites, lush gardens, intriguing museums, and entertainment venues. For an extra special experience, consider taking an evening boat tour up the river, when the city is beautifully illuminated, creating a captivating and picturesque scene.
Additional notable attractions in Guayaquil include the splendid Guayaquil Metropolitan Cathedral and the Museo Antropológico y de Arte Contemporaneo. The latter is particularly worth a visit for its engaging exhibits and collections that delve into the rich culture and history of the country.

3. Cuenca
The captivating city of Cuenca, known officially as Santa Ana de los cuatro ríos de Cuenca, graces the southern landscapes of Ecuador. Home to around 660,000 inhabitants, this enchanting city invites visitors to embark on a foot-based exploration. As a designated UNESCO World Heritage Site, Cuenca carries a rich tapestry of colonial influences and architectural marvels spanning four centuries, seamlessly intertwining Spanish and indigenous design elements.
The heart of the historic city is where you’ll find many of Cuenca’s prominent attractions, with the Old Cathedral of Cuenca (Iglesia del Sagrario) standing out as a significant gem. Constructed in 1567 using stones sourced from nearby Inca structures, it showcases remarkable features such as an ancient organ dating back to 1739, a towering clock from 1751, and a Museum for Religious Art.
Another architectural wonder deserving of your attention is the grand New Cathedral of Cuenca, an iconic structure built in the 1960s, unmistakable with its three stunning blue-tiled domes. Additionally, the Church of San Sebastian, blending Gothic and Neoclassical elements, offers a captivating sight.
As you wander through Cuenca’s charming, narrow streets, take the time to explore the numerous squares and parks that dot the city. Among these, Calderon Park, nestled in the heart of the old town, Plaza San Blas Square, dominated by the Church of San Blas, and Plaza de San Francisco, where local merchants peddle textiles and an array of goods, are notable highlights.

4. Hot Spring Of Banos
Nestled amidst the captivating natural beauty of central Ecuador, you’ll find the charming town of Baños de Agua Santa. Known for its idyllic setting and an abundance of rejuvenating thermal springs, this destination has become a magnet for tourists. Situated on the western edge of the Amazon basin, Baños is ensconced within lush, jungle-like forests, providing visitors with a plethora of recreational opportunities, from invigorating hikes to thrilling mountain biking adventures.
But the real highlight of Baños is its wealth of mineral-rich hot springs and a cascade of waterfalls that grace the landscape. Accessible via a network of trails, complete with rope bridges, these mesmerizing waterfalls are just a stone’s throw away from the town. As you navigate these pathways, you’ll be treated to breathtaking views of the falls and their deep, crystalline pools.
For adventure enthusiasts, Baños offers an array of adrenaline-pumping sports such as whitewater rafting and kayaking, ensuring a memorable experience. On a more serene note, you can explore the town’s historical landmarks, including the renowned Virgen de Agua Santa church, home to a revered statue of Mary, with claims that she appeared at one of the town’s waterfalls, adding a spiritual dimension to the town’s charm.
Aside from these enchanting activities, Baños de Agua Santa presents opportunities to shop for local goods. Among the sought-after Ecuadorian souvenirs are the vibrantly carved balsa parrots, making for exceptional keepsakes. Don’t forget to indulge in the town’s famous “melcocha,” a delightful candy made from cane sugar that encapsulates the essence of this extraordinary destination.

5. Cotopaxi and Cajas National Park
Two of Ecuador’s most renowned national parks, Cotopaxi and Cajas, are conveniently accessible for day trips from the cities of Cuenca and Quito. Cotopaxi National Park (Parque Nacional Cotopaxi), located a mere 50 kilometers south of Quito, stands out as the most celebrated of the two.
A visit to Cotopaxi National Park presents a unique opportunity to witness a multitude of volcanoes from close quarters. The most impressive of these is the colossal and still active Cotopaxi volcano, which rumbled to life as recently as 2015. This massive volcanic giant, along with its smaller companions, Rumiñawi and Sincholagua, truly dominates the area’s breathtaking landscape.
On the other hand, situated approximately 30 kilometers from Cuenca in Ecuador’s enchanting highlands, Cajas National Park (Parque Nacional Cajas) offers a distinct experience characterized by its numerous hills and valleys. It’s a paradise for hiking and biking enthusiasts, thanks to its diverse terrain. The park is also a haven for water sports aficionados, especially kayakers and canoeists, who can explore over 270 lagoons and lakes fed by pristine glaciers.
Lastly, in the southeastern reaches of the country, Podocarpus National Park, often referred to as the “Botanical Garden of America,” showcases a rich tapestry of flora and fauna. The park’s humid mountain forests host an impressive array of more than 4,000 plant and tree species. Some of these specimens soar to heights of up to 40 meters, with the famous cinchona, Ecuador’s national tree, among its botanical treasures.

6. Beaches of Salinas, Bahia, and Montanita
Ecuador, renowned for its ecotourism and adventure travel opportunities, is also blessed with a selection of exquisite beaches that are well worth exploring. These coastal gems can serve as a delightful escape from sightseeing or as a splendid destination for an extended sun, sand, and sea vacation, offering an abundance of options to cater to your preferences.
Among the most favored beachfront areas, you’ll discover the coastal city of Salinas, positioned slightly to the west of Guayaquil. What makes Salinas a sought-after choice is its consistently warm climate throughout the year, making it an ideal location for beach resorts and leisurely getaways.
Equally alluring is the Pacific coastal city of Bahía de Caráquez, gracefully nestled on a picturesque peninsula extending into the ocean. This charming destination beckons with its pristine beaches, an array of hotels, and a lively entertainment scene that adds to the allure of this coastal paradise.
For those seeking a more vibrant and youthful atmosphere, Montañita in the southern coastal region of the country is a hotspot, especially favored by surfers and the younger crowd. If you’re traveling with your family and prefer a quieter ambiance, consider venturing a bit farther south to the tranquil beaches of the fishing village of Ayangue, where you can savor a more peaceful and relaxed beach experience.

7. Otavalo Market
Nestled within a picturesque valley, embraced by the towering mountains, you’ll find the enchanting town of Otavalo. What truly sets this town apart is its renowned market, ranking among the largest in South America, where both locals and visitors converge to explore and purchase a vibrant array of handcrafted items. These masterpieces are skillfully fashioned by the Indigenous Otavaleños community and include colorful rugs, blankets, sweaters, bags, and an assortment of woolen goods.
Among the standout treasures are the distinctive tagua nut jewelry and fine leather products, which add to the market’s unique charm. Indigenous costumes, too, are on display, showcasing the rich cultural heritage of the region. The market’s culinary offerings are equally enticing, featuring an array of delectable local food items, with the locally produced spices standing out as particularly intriguing.
If your visit aligns with the month of June, a special treat awaits in the form of the renowned Inti Raymi, the Festival of the Sun. This captivating music festival showcases a plethora of local musicians, each contributing their distinctive instruments and sounds, making it a cultural spectacle not to be missed.

8. Cathedral Nueva
Cuenca, the colonial gem of Ecuador and the country’s third-largest city is renowned for its consistently pleasant, temperate climate throughout the year. Within the heart of Cuenca stands the iconic New Cathedral, also known as “Catedral Nueva,” a structure that defines the city’s skyline. Construction of this magnificent church commenced in the late 1800s and extended over nearly a century. The New Cathedral’s façade, a testament to architectural excellence, is meticulously crafted from alabaster and marble.
What sets the Catedral Nueva apart is its three grand domes, each resplendent in blue glazed tiles imported from Czechoslovakia. These distinctive blue domes are a striking feature that captivates the eye and adds to the cathedral’s unique allure, making it a must-see landmark in Cuenca.

9. San Francisco Church
Situated within the historic Old Town district of Quito, the Iglesia y Monasterio de San Francisco is a treasure trove of masterpieces, among which stands out a sculpture of the winged Holy Virgin, a creation attributed to Legarda. The construction of this remarkable church commenced in 1550, on the very ground where the palace of the Incan ruler Atahualpa once held sway. The church complex, an architectural marvel, sprawls over nearly two city blocks, its grandeur further enriched by the presence of an adjacent museum.
San Francisco Church and the surrounding Old Town area collectively constitute one of the most significant cultural hubs in all of Latin America. This historical and artistic enclave stands as a testament to Ecuador’s rich heritage and is a paramount attraction for tourists, beckoning them to explore its profound historical and artistic significance.

10. Nariz del Diablo
A journey to the breathtaking La Nariz del Diablo, also known as “The Devil’s Nose,” is a must-add experience for anyone’s travel bucket list. Whether you possess a deep-seated passion for trains or not, this spectacular region nestled in the Andes mountains near the town of Alausí is best explored from the vantage point of one of Ecuador’s meticulously restored railways.
Part of an extensive rail network that winds its way through some of the nation’s most picturesque landscapes, the 12-kilometer round trip to Nariz del Diablo is unquestionably a crowd-pleaser. The adventure unfolds aboard a train that navigates a series of hairpin bends and switchbacks, ascending the nearly vertical slopes of the mountain until it reaches the panoramic viewing station at its peak.
En route, you’ll have the opportunity to immerse yourself in the rich tapestry of Andean culture. Notable highlights include a visit to the Puñuna Condor Museum, which boasts a collection of exhibits and displays that shed light on the heritage of the Indigenous people in the area.
The name “Nariz del Diablo,” or “Devil’s Nose,” refers to the train line that spans between the towns of Alausi and Sibambe. This name bears witness to the immense human sacrifice and effort it took to complete this rail line—an engineering feat of astonishing proportions within the rugged Andes terrain. As the train embarks on its journey, a series of switchbacks gracefully propels it up a steep ascent toward Alausi, revealing sweeping, awe-inspiring vistas of the surrounding countryside.

11. Tena
Tena, the provincial capital of Napo in Ecuador, presents an exceptional opportunity to immerse oneself in the vast Amazon basin. Historically known as Ecuador’s cinnamon hub, this city was established by missionaries shortly after the arrival of the Spanish in South America. Over time, Tena has evolved into a favored destination for travelers, offering a plethora of adventurous experiences.
One of the main draws in this region is the chance to embark on jungle expeditions into the heart of the Amazon. Visitors can also enjoy river adventures, including thrilling whitewater rafting and serene canoeing. For those seeking a different kind of river experience, kayaking down the Tena, Misahualli, and Napo Rivers, which ultimately merge into the Amazon, is a popular choice.
If you prefer a smoother river encounter, Tena boasts a remarkable pedestrian bridge and an elevated tower that provides breathtaking vistas of the city. Nestled within the Ecuadorian Amazon rainforest, Tena serves as a gateway for tourists embarking on jungle escapades. The town’s origins trace back to the efforts of missionaries, and its cinnamon industry has played a crucial role in its survival.
The Tena River converges with the Masahualli River and, ultimately, the Napo River, which is a tributary of the mighty Amazon. Adventure enthusiasts regard Tena as one of the world’s premier destinations for whitewater rafting and kayaking.

12. Cuyabeno Wildfire Reserve
For travelers seeking a harmonious blend of tropical splendor and wildlife encounters, the Cuyabeno Wildlife Reserve, established in 1979, presents an irresistible allure. This pristine sanctuary harbors an astonishing array of natural treasures, boasting over 500 avian species, 15 diverse monkey species, as well as tapirs, caimans, butterflies, anacondas, and an array of other captivating creatures and insects.
Situated in the Andean foothills of the Orellana Province, the Cuyabeno Wildlife Reserve ranks as the second largest among Ecuador’s national parks and reserves. Within its boundaries lie eight distinct ecosystems, ranging from lush watersheds to vibrant rainforests and low-lying, poorly drained areas. Accessible from Lago Agrio, this enchanting reserve offers a gateway to a world where nature’s wonders await exploration.

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